Hotdog stand and mobile bar late at Imperial Lane

Posted by HospoNews. Posted in Fast food, Featured, Food service

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Published on February 07, 2013 with No Comments

Taking its lead from the great cities of New York and Melbourne as one of the city’s first ‘shared spaces’, Auckland’s Imperial Lane has a distinctly international feel that attracts urbanites and visitors both.

It’s no wonder then that owners Pack & Company have seized upon a growing international trend, gourmet fast food, and have been busy fine-tuning their own take on it while we’ve all been lazing around over the holidays.

Already a successful café, bakery and patisserie by day, Imperial Lane is upping the ante with a new afternoon and evening offering starting in early February.

Positioned at the entrance to the lane, a new mobile hotdog stand is serving up a fresh take on fast food from none other than Sean Marshall, head chef of fine dining restaurant the Roxy and Everybody’s bar and bistro.

From lunch or afternoon until late each day, the retro food cart is offering hotdogs with a distinctly international feel, with names like the Manhattan, Pølser, Marrakesh, Banh Mi and El Matador.

And with hotdogs and beer being the ideal pairing, a ramped up bar offering sees a new mobile bar and craft beer and wine available on tap.

Marshall, a lover of hotdogs, says there’s nothing like a good hotdog from a street vendor in New York or Copenhagen where he’s spent a lot of time.

“If you’re eating street food in either city, it’s likely going to be a hotdog. They’re fast to make, easy to eat and they taste great if done well.”

Perfectly soft, the Vienna-dough buns used are made in-house, with Marshall’s seriously good sausages made by Neat Meats using organic beef and lamb and free-range chicken and pork.

In keeping with the classic New York style, Marshall’s Manhattan features a beef Wiener sausage, Dijon sauerkraut and Sabrett onions, which are braised with spices and tomato.

While the Pølser (meaning sausage in Danish) is the Danish classic of pork sausage, remoulade sauce made with sweet gherkins and capers, dill pickled cucumber, crispy fried onion, diced red onion, mustard and ketchup.

But perhaps the biggest stars on Marshall’s menu are the more exotic flavours not typically seen in a hotdog.

Like the Marrakesh, a Moroccan inspired match of North African Merguez sausage, spicy eggplant relish, zucchini and mint slaw, harissa yoghurt, and a sprinkling of toasted almonds.

The Vietnamese-style Banh Mi, featuring a chilli and lime chicken sausage, pickled cabbage with fresh coriander and chilli, a carrot and cucumber salad, rice wine mayo and toasted ground rice.

Or how about the El Matadore, a Spanish inspired combination of Chorizo sausage, Jerez onions which are braised and finished with sherry vinegar, a fresh tomato and herb salsa, char-grilled peppers, garlic aioli and chopped spring onions?

If you’re after something a little more familiar, there’s also the Backyard featuring pork sausage, beer braised onions and three toppings of your choice.

Whatever your preference, there’s something sure to please any self-respecting gourmet fast food aficionado. And at only $9.80 per dog, they’re a relatively cheap eat with one being enough for all but the more serious of appetites.

Making the space feel more bar and less cafe, a new mobile bar sits at the entrance to the lane come afternoon, while several clever bar leaners slot in to the counter providing welcome spots for drinks and elbows. Top Auckland DJs on Friday and Saturday nights add the soundtrack to the evening.

A new drinks menu includes several Scott Base wines on tap, served in the glass, 1/2 carafe and carafe. Beers on tap include the Imperial’s own Imperial Amber lager, Emerson’s, Kirin and Speight’s cider, with Emerson’s and Little Creatures available by the bottle.

Fans of Elske’s delicious bakery and patisserie offerings or Marshall’s enticing breakfast or all day grazing menus need not despair, with all that’s new complementing existing fare.

Hotdog stand opening hours:
Sun to Wed: 3pm to late (9pm/10pm)
Thurs to Sat: midday to late (11pm Thursday and 12am Fri/Sat)
Imperial Lane, 7 Fort Lane/ 44 Queen St, Auckland CBD,


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