Beer making is an art, but Beck’s takes that a tad more literally with its bespoke music inspired art labels.
An eclectic mix of musical genres influenced the newest range of New Zealand exclusive Beck’s bottles. Each label motif is a reflection of cover art for a specific genre of music, in an exaggerated, almost clichéd way. From indie to hip hop, rock to pop, heavy metal to punk, Beck’s has captured the varied sounds that are ever-present in the NZ music scene.
Each piece of label art has been ripped and spliced with a contrasting genre to create a dynamic clash of styles that echoes new musicians’ experimentation with mash-ups, remixes and collaborations, blending styles and genres for totally new musical categories. The ripping is redolent of gig posters pasted up around the city, then ripped down and replaced with the next thing to see – the circle of gig life, if you will.
As the official beer of New Zealand Music Month, Beck’s is commissioning new tracks from ten Kiwi artists, spanning a diverse range of genres and styles. The 2014 Beck’s art bottles celebrate the new Beck’s recordings being released during May, NZ Music Month.