A luxury beach house, a ‘Weta Workshop’ movie experience, and a gold mining heritage tour targeting the Chinese market are among the exciting new products that will be on show to the world’s travel and tourism buyers at TRENZ 2014, 18-21 May, Auckland.
Managed by the Tourism Industry Association New Zealand, TRENZ is the $24 billion tourism industry’s most important annual international showcase. This year around 260 tourism operators will be working hard to clinch business deals with the 300 international buyers who are attending from 30 countries.
“Our industry is competing for business in a hugely competitive international environment, so it’s crucial we are able to show these buyers new products and visitor experiences, including those that will appeal to travellers from emerging markets we are targeting, such as India, Brazil and Indonesia,” says TIA Communications Manager Ann-Marie Johnson.
Buyers at TRENZ 2014 will discover more than 50 new products, including 14 operators who are exhibiting at the four-day event for the first time.
They include Wellington’s award-winning Weta Workshop, known internationally for its creative work on movie blockbusters, including The Hobbit and the Lord of the Rings trilogies, The Adventures of Tintin, and the recently released The Amazing Spider-Man 2.
“We are looking forward to attending TRENZ for the first time to meet with potential distributors of our exciting new tourism products,” explains General Manager David Wilks. Those products include the Weta Cave Workshop Tour that provides a behind-the-scenes glimpse into this innovative business.
“Tourism is a relatively new venture for Weta Workshop and we are excited about encouraging fans of our work and movie enthusiasts to come and visit our place,” says Mr Wilks. “We enjoy sharing our creative work and techniques, and telling our stories to visitors to Wellington and New Zealand.”
Boutique Hotels & Lodges is bringing a new beach house product to TRENZ 2014 targeting the high-value luxury end of the visitor market.
“The Beach House on Kawau Island brings something new to the market. Visitors can easily believe they are on a tropical island yet are only a short drive and ferry ride from Auckland. Offering a laid back atmosphere with a sophisticated level of cuisine, this new addition to our group will appeal to the luxury market looking for an island escape,” says Director Susan Roberts.
She says key markets for Boutique Hotels & Lodges’ property portfolio are USA, UK/Europe, Russia, emerging markets such as India and the growing luxury clientele from China.
Chinese visitors are also the target of a new goldfield heritage tour, developed by Nomad Safaris, one of New Zealand’s original 4WD tour operators, offering small group, personalised backcountry tours.
The ‘Gold Seeker’ tour is based around the Chinese workers on the goldfields in the Queenstown region and visits the Skippers Road, Arrowtown Chinese Settlement and the Arrow River where the Chinese sought their fortunes.
“We are excited to see the number of new and innovative, quality products that will be on show at TRENZ 2014,” says Ms Johnson.
“The industry’s Tourism 2025 growth framework aspires to grow total annual tourism revenue to $41 billion by 2025. We will only achieve that if we continue to develop and showcase innovative, quality products that help us stand out from the rest of the world.”